Mum's natural scent is the best thing to help babies sleep. Pampers will create 'Eau de Mummy' so parents as well as babies can get a good nights sleep 

A scent camera (the madeline) will be placed in maternity wards for mum's natural scent to be captured

Custom bottles will be sent to the parents as fabric spray

'Eau de Mummy' can be sprayed on blankets, sheets and baby grows to help babies feel safe and sleep easier during bedtime