We answered a brief to advertise coffee or a coffee shop in a way that hasn't been done before.
Turns out Costa are very proud of their roasting. But roasted beans are boring. Being the Roast Masters isn't.
To kick off the campaign, Costa will park a poster lorry outside Starbucks headquarters.
Then posters outside stores
Online loyalty cards
Whoever sends in the hottest roast will be crowned roaster of the month. Their portrait will appear in stores. The winner will also receive free coffee for the month